A user-centred designer with 28 years experience.

Will Richards

In 1995, I graduated from Central St Martins with a BA Hons in Visual Communication. Since then, I have designed award-winning products and services across broadcast media, education, healthcare, and government.

I'm passionate about using design and technology to create positive change in people's lives, empowering others through agency to address the many issues in society we face today. As designers, I believe we have a crucial role to play in crafting experiences centred around individuals and their communities.

Stuff I enjoy doing:

  • Discovering why and understanding user need
  • Facilitating stakeholder workshops
  • Developing personas
  • Organising and facilitating user research
  • Working within agile environments
  • Creating user journeys and flows through a service or product
  • Wireframing and sketching concepts
  • Engaging and collaborating with development teams
  • HTML protoyping or using kits such as GOV.UK or ONS
  • Designing high fidelity prototypes in Figma or Adobe XD
  • Creating beautiful visual styles and guidelines

Explore my work in more detail